Sometimes having too many options may be overwhelming.

In the world of cakes (wedding and all other celebration cakes) competition can be fierce.

So how do you choose?

Use the tips below as a guide to making the best decision for you.

1. Research. Research. Research.

Before you initiate a conversation with a potential cake designer, you need to find them first!

Although social media (primarily Instagram and Facebook) is a very popular medium to find designers, you can still find many vendors at wedding shows. But if you wanted to find a designer without time or location restraints then Instagram, Facebook, Pinterest, and business websites are perfect resources.

The benefit of using social media is that you can save photos of cakes and ideas you like for future reference. Having one place (like a Pinterest board) helps keep everything streamlined.

2. Think about your aesthetic.

When you think about your cake, what adjectives come to mind?

Simple? Modern? Extravagant? Delicious?

Do you want something visually impressive in terms of height or size?

What is more important: flavour or appearance? Fondant or buttercream?

Once you answer those questions (and others), ensure your potential designer has related experience. Although a picture may be worth a thousand words, the best place to research past experience is through customer reviews. Facebook and Google reviews are always reliable because an account must be attached to each review.

3. Seek advice from professionals and peers.

There is a chance that someone you know has recently hosted an event that required a cake designer. Use your connections to network your way to a designer who has made someone in your circle happy!

If you’re planning a wedding: photographers, venues, caterers, and other vendors will have forged relationships with cake designers they’ve worked with in the past. Ask if they have someone they’d recommend.

4. Consider the cost.

The reality is, not every designer will be within your budget. Pricing is based on quality of ingredients, previous experience, and current availability.

At the end of the day, as beautiful and delicious as a cake may be it is still only one aspect of your event. You’ve set your budget with certain limitations for a reason. Unless you’re willing to compromise somewhere else, don’t forget to mind your budget.


But wait! What if you don’t like cake?!

Think of an alternative!

“Traditional” does not necessarily mean “traditional for you”. Start a new tradition with something you really love!

Pies, donuts, cheese, waffles, cinnamon rolls, squares – it’s all being done these days! Choose your own adventure and enjoy!

But wait! What if you really like cake and you like all of the other things?!

Oh hi! *waves*

You’re just like me! I can never choose between desserts. A little of everything always makes me much happier than a lot of one thing.

Dessert buffets are a great option for those who want variety or for those who just can’t decide!


5. Trust your gut.

Sometimes choosing a cake designer is not solely limited to cake-related abilities, but also what the experience will be like working with them. After making initial contact were they attentive? Did they catch your vision? Or help you create the vision you didn’t know you had? What’s your gut feeling?

The event planning process can be overwhelming. Having someone who feels like they’re on your team can alleviate a lot of stress.


So there you go! Some tips on how to choose your cake designer. If you have any other tips, feel free to include them in the comments below!

Do you think LenJo Bakes might be the cake designer for you? Contact us to start planning!
You might also like:

Leave a Reply

Your email address will not be published.